TOURISM MARKETING STRATEGY

The Travel and Tourism industry is a significant contributor to the economic development of most economies in the world. A significant number of countries in Africa have already realised the potentially positive economic impact of tourism and have taken steps to develop and implement tourism strategies. Our vision is drawn up from examples of many countries where the tourism industry is well developed.

Destination marketing refers to a management process through which the national tourist organizations and/or tourist enterprises identify their selected tourists, actual and potential, communicate with them to ascertain and influence their wishes, needs, motivations, and likes and dislikes, on local/rural, regional, national and international levels, and to formulate and adapt their tourist products accordingly with a view to achieving optimal tourist satisfaction, thereby fulfilling their objectives.

A number of different marketing strategies can be used for destination marketing purposes, helping to boost overall awareness of a destination and increase the number of people who actually visit.

At Rise and Shine House we will help you with the following:

• Define the Unique Selling (USP) Points
• Define your Target Audience and Market
• Utilise Data for Analytics
• Brand your Company or Country
• Involve all stakeholders
• Create Your Amazing Company or Country (destination websites)
• Search Engine Optimisation
• Experience Marketing
• Video and Virtual Reality Marketing
• Social Media Strategies
• The use of Influencers
• Promotion of the company or Country on travel websites
• Online Advertisement Strategies
• Online Promotional Strategies